About BLUE HARE
Blue Hare is an online lifestyle magazine designed especially for women over 60 and beyond, created and written by women over 60 (and beyond).
You will find articles on Beauty, Health, Style, Money, Travel, Living, Learning, and Food–all geared to the over-60 woman. We conduct thorough research of third-party sources and interview experts to provide you with the latest and most accurate information and analyses on a range of issues. Can women over 60 wear red lipstick? What are the best day trips from Paris/Prague/London? Are you getting enough sleep as you age? Plus ideas for entertaining, money management, what to wear, and new technologies that can help us navigate this ever-changing world.
We believe women today have a world of opportunities, including women over 60, women who used to be considered “old”. We may not have the stamina of our 20s and 30s, or the knees, for that matter, but we still seek adventures and desire full lives. We are engaged in the world around us and open to new possibilities. And we won’t take no for an answer.
Leave it to our BLUE HARE team to do the research to inform and entertain you with interesting topics and ideas.
About the name
In our mother’s and grandmother’s day, women typically didn’t color their hair after they reached a certain age. They would let it gradually turn gray, using a toner to mask any hints of yellow. While it worked, it often gave their hair a blue cast–hence the term “blue hair ladies.”
We’re the blue hair ladies of today, sans the blue hair. We changed the hair to hare because rather than always worrying about our hair, we are off and doing things like the nimble hare.
BLUE HARE was created by three women who met and worked together at a global professional services firm. Today we reside in the United States, Canada, and Greece. When travel is possible you might find us anywhere in the world.
We don’t work alone. We have regular contributors—like minded women over 60–to whom we are most grateful.
If you are a woman over 60 and have a story to tell, send us a proposal. Tell us a little about yourself and any past writing experience. Include a short synopsis of your article and a sample paragraph. Completed articles should run between 1000 and 2000 words. We will get back to you within three weeks.
Advertisers and Sponsors
Are you interested in reaching a market of 39.3 million women aged 65 and over in the United States alone? Add to that a steady readership from the U.K., Canada, Australia, and other markets worldwide. We welcome partnerships with companies that provide products and services that are relevant to our readers:
- Beauty and skincare products
- Fashion and accessories
- Money management
- Learning experiences
- Real estate and home design
Become a BLUE HARE partner. Grow with us. If you would like to know more about BLUE HARE and explore ways we can work together, contact us here.
See for yourself
BLUE HARE’s home page features our most recent articles, and others can be found in on the category pages listed in the nav bar. We welcome you and look forward to seeing you again and again.